Services
Strategic branding, websites and ongoing design support for businesses ready to grow.
Whether you're building something new, refreshing an existing brand or looking for a reliable design partner, every service is built around understanding your business before creating any designs.
Packages
Brand Foundations
For businesses ready to move beyond a DIY logo or branding that no longer reflects where they are today.
A strategic brand identity built on research, conversation and thoughtful design, giving you a clear foundation to grow with confidence.
Included
Discovery and brand audit
Competitor and audience research
Brand strategy and positioning
Visual direction
Complete visual identity system
Logo suite, colour palette, typography and supporting visual elementsBrand guidelines
Investment: £3000
Additional deliverables can be added depending on your requirements and are quoted separately.
Timeline: 6-8 weeks
Brand and Digital Presence
For businesses ready to build a cohesive brand and website that work seamlessly together.
Your brand and website should tell the same story. This package combines strategic branding with a thoughtfully designed website, creating a consistent experience.
Included
Everything in Brand Foundations, plus:
Website strategy, structure and user journey
Content structure and copy guidance
Squarespace website design and build — up to 5 pages
Launch and handover support
Additional pages and functionality can be added as required.
Investment: From £4500
Timeline: 8-10 weeks
Website Refresh
For businesses with an established brand that need a website to match.
We'll refine the structure, improve the user experience and create a website that better reflects your brand, communicates your value and supports your goals.
Included
Review of existing brand and website
Page structure and navigation
Content recommendations and guidance
UX and usability improvements
Squarespace implementation
Foundational on-page SEO
Responsive design
Launch and handover support
Investment: From £1500
Pricing is based on the agreed scope, including the number of pages, level of restructuring and any additional functionality required.
Timeline: 3-5 weeks
Design Day
For businesses that need flexible, ongoing creative support without the commitment of an in-house designer.
Whether you have one larger project that needs focused attention or a list of smaller design jobs to work through, a Design Day gives you dedicated creative time to get things moving.
May Include
Social media graphics
Flyers and brochures
Packaging updates
Presentation design
Digital assets
Website design
Event and promotional materials
Investment: £300 per day
New clients: If you're new to Swallow Design Co. and don't have existing brand guidelines, your Design Day may begin with establishing a simple set of brand guidelines before moving into your requested design work.
Need regular support?
If you know you'll need ongoing design support, I also offer monthly retainers for clients who want to reserve dedicated design time each month.
1 dedicated design day per month / 6-month commitment / £275 per month
A simple way to have regular creative support on hand, while benefiting from a reduced day rate.
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If you're not sure which package is the best fit, that's completely fine. Tell me a little about your business, where you're at and what you're looking to achieve, and I'll help you work out the right starting point. If you need something outside the packages, I can also create a tailored scope.
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The included revision rounds are designed to give us enough space to refine the work together. Most projects reach a final direction within these rounds, particularly because we agree on the strategy and creative direction before moving into the design stage.
If you need additional revisions beyond those included, that's absolutely fine. I'll let you know before any additional time is incurred, and we can either continue at my standard day/hourly rate or agree on a fixed additional scope where appropriate.
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Yes. Projects can be split into staged payments, with the exact payment schedule agreed before we begin. A 50% booking payment is generally required to secure your project in my schedule.
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I provide content guidance and help structure your website content, but full copywriting isn't included as standard.
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The core package gives you a clear starting point, but some projects vary in size and complexity. For example, website projects can differ depending on the number of pages, content requirements and functionality involved. I'll confirm the exact scope and investment before you commit to the project, so there are no surprises.
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A Design Day gives you a focused day of design time for a defined list of tasks. It's ideal for smaller projects, ongoing brand support or those jobs that don't need a full branding process.
A typical Design Day might include:
A small set of social media templates
A flyer or promotional graphic
Business cards or other stationery
Packaging updates
Website updates or new page designs
Before your Design Day, we'll agree on the scope and prioritise the work so you know what we can realistically achieve in the time available. If something takes longer than expected, we'll focus on the highest-priority items first rather than rushing the work.
If we haven't worked together before, I'll first need to understand your existing brand and make sure there's a clear visual foundation to work from. If you don't already have usable brand guidelines, some of the day may need to be spent establishing these before creating further assets. This ensures anything we create is consistent and considered, rather than designing each piece from scratch.
FAQs
Wondering what it’s like to work together?
Get In Touch
If you're interested in working with me, complete the form with a few details about your project. I’ll review your message and get back to you within 48 hours.